Abstract: Online news organizations must consider how they can improve and maintain the credibility of their sites to keep the trust of their readers. While the Internet allows organizations to post information almost instantly, the accuracy of that information must also be taken into account to maintain readers’ trust. Organizations must also consider where they are sending readers outside the site with hyperlinks and must be aware of how advertisements on the site can affect the perceptions of readers. Many organizations have yet to develop standards with regard to multimedia elements on their sites.
Belo Interactive. “Online Credibility Survey.” Dallas News (2004), http://www.dallasnews.com/sharedcontent/dws/spe/credibility/
Finberg, Howard I. “Report: Online News Widely Accepted as Credible.” February 1, 2002.
Digital Media 
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