Sustainable clothing goes mainstream

This story has moved. Please see updated story here: http://students.washington.edu/kriscb/com586/story1/sustainable_clothing/index.html

Texture Clothing at Bellingham Farmer’s Market

When visitors to the Bellingham Farmers Market stroll between booths of local produce and handmade crafts on Saturday mornings, they eventually come to Texture Clothing. Tucked into the northwest corner of the market, a patchwork of colorful material scraps hang like flags, attracting the attention of passersby.

As visitors explore the Texture Clothing booth, they find a rainbow of colorful skirts, blouses and even underwear — all made by owner Teresa Remple using a blend of organic cotton and hemp. Texture’s motto, “Clothing with a Conscience,” reflects the growing number of people considering the impact their clothing purchases have on the environment. According to a survey by NPD Group, the number of people interested in buying organic fashion products increased from 6 percent in 2004 to 18 percent in 2006.

There are a number of options appearing for this emerging market. Designers are using materials such as hemp, organic cotton and bamboo, which are more sustainable than synthetic fibers such as polyester and nylon, and conventional cotton, which is grown using large amounts of pesticides, herbicides and fungicides.

Conventionally grown cotton uses about 25 percent of the insecticides and more than 10 percent of the pesticides used in the world. In 1996, Patagonia converted its entire line of cotton clothing to organic with help from Organic Exchange, a nonprofit organization committed to expanding organic agriculture, with a specific focus on increasing the production and use of organically grown fibers such as cotton.

Since then, sustainability has become more than a niche market. Retailers are responding to increased demand by stocking more organic items. Stores such as Urban Outfitters and Wal-Mart have jumped on the organic clothing bandwagon. Sales of nonfood organic items, such as clothing and linens, jumped to $160 million in 2005 from $85 million in 2003, according to the latest data available by the Organic Trade Association.

Molly Purdin lives up the street from the Farmers Market and visits regularly. The Western Washington University industrial design student is a vegan and makes a point of not buying products that involve harmful processes for animals. “That kind of trickles down to what pesticides are used to protect this cotton while it’s growing and how is that affecting animals,” she says.

Bellingham woman creates clothing out of hemp – page 2

6 Comments »

  1. [...] Kristina – Group 1 [...]

  2. swmcdm said

    would be neat to have links to info. about various fabrics – great detail!

  3. lheian said

    My kneejerk response to the word ‘hemp’ is that it’s just marijuana advocates straining to find some legit need for any form of it in society, so I was surprised to find how you very clearly and effectively illustrated it as fast-growing, easy to cultivate, and free of any aspersions of animal cruelty…which assigns it an identity in terms of textiles that I’d never heard before. Very interesting! I’d be really interested to see if you could pull this off without even alluding to marijuana smoking whatsoever; my personal opinion on this might be that if hemp advocates want to get success rolling, they need to work tirelessly to separate themselves from the pothead population – but your story intrigues me because I only know the radical elements of one side of the debate, and you’re taking the time to frame it intimately in an unoft, unseen way.

  4. kegill said

    Hi, Kristina — the “change” is from plant to clothing, right? I wonder if you could create the equivalent of a timeline that shows the process … including a trip across the Pacific on a cargo ship? (Think Oregon Trail.)

    Consider having one page that is a glossary, if there are enough troublesome words!

  5. magnusuw said

    Hmm I understand this story is trying to affect a change, and it’s about changing plants into clothing… but … i feel like we might need a little more change content. Changing the image of hemp? can we focus just a tiny bit more on change? I don’t know… maybe your on track… I just like to say this when i think there is little else I can contribute as far as a solid story goes because yours is pretty much there.

  6. mgm5 said

    Oooh I really like this idea. I think more and more people are interested in organic clothing and using more sustainable means of growing stuff. I will comment more later but I am looking forward to this.

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