What brand(s) you would like to sit next to you at a dinner party and which brand(s) you would avoid!
Want to sit by:
1. Coca-Cola: Fun to be around, well-traveled, high social status, attractive
2. Amazon: Up-to-date on the latest trends, melding old and new technologies, social, DRM free
3.Google: Fun! Social,
4. GE: Sustainability focus, creative
5. Samsung: Latest technology, dependable
6. IKEA: Stylish, best Swedish meatballs
I would avoid:
1. Apple: snobbish, elitists, introverts, insulated
2. Ford: unsustainable business practices
3. Exxon: Unsustainable business practices, dishonest, not transparent
