Newspapers have got to get their act together. NWHomes, operated by the Seattle Times and the Seattle Post-Intelligencer, has got to be the worst real estate site I’ve looked at. Brandon and I are going through our first house-hunting experience and we have been enjoying going through the real-estate sites taking virtual tours, mapping properties, filtering according to square-footage, number of bedrooms, bathrooms, cost, etc. I created a favorites list on Windermere’s site, and I can easily get in contact with one of their agents or the agent selling the house. To put it simply, Windermere offered an enjoyable experience.
Back to NWHomes: You can only select one area to search from the drop-down menu (I can select different cities to search on Windermere’s site). I clicked on open houses and didn’t actually get a list of open houses. What is perhaps the most frustrating is that the listings don’t even tell me what city the house is in. I have to map each property just to find out if it’s anywhere near where I want to live. Is it Seattle, is it Marysville, who knows? Here’s the kicker: When I got frustrated with the NWHomes site I decided to search the John L. Scott site via a banner ad at the top of the page. The link didn’t work!
Newspapers are struggling with declining ad revenue, both from commercial advertisers and from classified advertising. Having a site that doesn’t take into account the needs of the user is not a good way to boost advertising revenue. Newspapers have got to realize that classifieds online are different than classifieds in the paper. You can’t just group them into one category. Users have to be able to filter for a variety of preferences. How ’bout a little bit of usability testing?